Whitney Dunlap-Fowler
Infusing Cultural Insights In Your Market Research Projects.
By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho
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Whitney Dunlap-Fowler
Oct 31, 20236 min read
The Chicken & Egg Dilemma of Diversity in Market Research
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an o
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Whitney Dunlap-Fowler
Nov 8, 20226 min read
Exploring Barriers to Innovation Part III: Risk Aversion
Building modern day brands with an increasingly pessimistic and risk averse generation of brand leaders. Social scientists and scholars...
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Whitney Dunlap-Fowler
Aug 18, 20228 min read
Exploring Barriers to Innovation: Part I: America’s Optimism Problem
In a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...
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Whitney Dunlap-Fowler
Jul 28, 20214 min read
A Diversity Tool for Market Research and Insights Professionals
In a survey geared towards identifying the content market researchers & insights professionals wanted to see in a more equitable and diverse
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Whitney Dunlap-Fowler
Mar 9, 20215 min read
The Reluctant Researcher
Working in the market research industry, I’ve come to understand a few things: researchers lack back bones.
Now, before anyone gets offende
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Whitney Dunlap-Fowler
Jan 1, 20217 min read
America’s Shifting Values and the Future of Branding
America is experiencing a shift in its moral and ethical values and the guiding principals that once shaped its foundation on a digital glob
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Whitney Dunlap-Fowler
Jul 7, 20207 min read
The Case for Cultivating More Black & Brown Semioticians
My ability to simultaneously exist across and within two cultural groups as an African American has given me the tools to understand and fra
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Whitney Dunlap-Fowler
Jun 30, 20206 min read
WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR
The marketing research industry is the small, unglamorized cousin of the advertising and tech fields. Unlike its cousins however, when it...
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Whitney Dunlap-Fowler
Jun 24, 20205 min read
The Predictable Cycle of Diversity and Inclusion Initiatives
Five years ago, I found myself leading Added Value’s Multicultural Practice across North America. It was a position that had been...
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Whitney Dunlap-Fowler
May 27, 20205 min read
On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit?
As cities reopen, do brands have a responsibility to place minorities, the country’s most vulnerable population, at the heart of their...
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Whitney Dunlap-Fowler
Apr 27, 20203 min read
Part III: Tapping into Cultural Insights for Futurecasting
There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...
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Whitney Dunlap-Fowler
Apr 6, 20204 min read
Part II: Utilizing Semiotics for Your Brand Strategy & Market Research Needs
Semiotics is the study of signs and symbols and how they are used.
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Whitney Dunlap-Fowler
Mar 2, 20204 min read
Part I: Understanding the Past to Inform a Better Way Forward
When the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.
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Whitney Dunlap-Fowler
Feb 4, 20205 min read
How Conscious Conservatism is Producing the Most Cautious Generation Ever
The youngest members of our society, GenZ, are on track to become one of the most cautiously conservative & modest generations to date...
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Whitney Dunlap-Fowler
Dec 23, 20196 min read
The Great Rebundling
Will the next chapter then be about the gathering & rebundling of these efforts by big business?
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Whitney Dunlap-Fowler
Dec 15, 20192 min read
Holiday Campaigns I’m Loving Part 2
Magical Whimsy is nice but consumers, especially American consumers, tend to be practical, cynical realists when it comes to buying into...
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Whitney Dunlap-Fowler
Dec 13, 20196 min read
The Rise of the Anti-Sharing Movement
We’ve become a bipolar generation, marked by a growing element of extreme polarization in some spaces, and a rise in fluidity in others. Our
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Whitney Dunlap-Fowler
Nov 25, 20195 min read
Holiday Campaigns I’m Loving (so far)
Let’s see what some of the holiday themes seem to be so far.
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Whitney Dunlap-Fowler
Nov 15, 20194 min read
Campaigns I’m Loving
As taboo as this may sound, I love ads. It’s actually what compelled me to consider the industry I’m currently in (although I totally though
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