Cultural Context

Whitney Dunlap-Fowler

Dec 6, 20236 min read

Infusing Cultural Insights In Your Market Research Projects.

By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho

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Whitney Dunlap-Fowler

Jan 1, 20217 min read

America’s Shifting Values and the Future of Branding

America is experiencing a shift in its moral and ethical values and the guiding principals that once shaped its foundation on a digital glob

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Whitney Dunlap-Fowler

Apr 27, 20203 min read

Part III: Tapping into Cultural Insights for Futurecasting

There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...

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Whitney Dunlap-Fowler

Apr 6, 20204 min read

Part II: Utilizing Semiotics for Your Brand Strategy & Market Research Needs

Semiotics is the study of signs and symbols and how they are used.

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Whitney Dunlap-Fowler

Mar 2, 20204 min read

Part I: Understanding the Past to Inform a Better Way Forward

When the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.

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Whitney Dunlap-Fowler

Feb 4, 20205 min read

How Conscious Conservatism is Producing the Most Cautious Generation Ever

The youngest members of our society, GenZ, are on track to become one of the most cautiously conservative & modest generations to date...

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Whitney Dunlap-Fowler

Dec 23, 20196 min read

The Great Rebundling

Will the next chapter then be about the gathering & rebundling of these efforts by big business?

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Whitney Dunlap-Fowler

Dec 13, 20196 min read

The Rise of the Anti-Sharing Movement

We’ve become a bipolar generation, marked by a growing element of extreme polarization in some spaces, and a rise in fluidity in others. Our

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Whitney Dunlap-Fowler

Oct 20, 20163 min read

The Invisible Evolution of Blackness: A New Cultural Moment

Increasingly, Black consumers are challenging predetermined life paths and taking it upon themselves to go their own way, rejecting...

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