The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an o

Working in the market research industry, I’ve come to understand a few things: researchers lack back bones. Now, before anyone gets offende

Exploring how marketers can use Cultural Insights to get ahead of emerging trends and solve critical business challenges.

There has been an undeniable theme of inclusivity and humanity in the ads coming to our screens lately, no doubt a resulting effect of an el

Two years ago, a 2013 Women in Media study conducted for Essence Magazine by Added-Value revealed a desire to see more variety in media and