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Whitney Dunlap-Fowler
Aug 31, 20185 min read
Cultural Insights and the Power of Futureproofing A Modern Day Brand Strategy
Exploring how marketers can use Cultural Insights to get ahead of emerging trends and solve critical business challenges.
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Whitney Dunlap-Fowler
Feb 22, 20186 min read
Must Love Dogs. And Robots. And Other Partners.
As Valentine’s day looms and the marketplace is bombarded with a barrage of products and messaging that center on ideal, traditional...
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Whitney Dunlap-Fowler
May 22, 20175 min read
Navigating Diversity: The New Normal
There has been an undeniable theme of inclusivity and humanity in the ads coming to our screens lately, no doubt a resulting effect of an el
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Whitney Dunlap-Fowler
Oct 31, 20164 min read
Branding With Purpose: How To Tap Into The Cultural Moment of #BlackBoyJoy
Within today’s new cultural moment of Blackness, fresh, emerging narratives have risen to the top, one of which began with a simple hashtag:
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Whitney Dunlap-Fowler
Oct 20, 20163 min read
The Invisible Evolution of Blackness: A New Cultural Moment
Increasingly, Black consumers are challenging predetermined life paths and taking it upon themselves to go their own way, rejecting...
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Whitney Dunlap-Fowler
Dec 4, 20154 min read
How Shows Like ABC’s Quantico are Creating the Blue Print for Successful Total Market Strategies
Marketing to today’s audiences can prove challenging, especially with the changing nature of the ethnic composition of the US. Reaching such
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Whitney Dunlap-Fowler
Jan 21, 20153 min read
How Hollywood Keeps Missing the Message
Two years ago, a 2013 Women in Media study conducted for Essence Magazine by Added-Value revealed a desire to see more variety in media and
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