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Whitney Dunlap-Fowler
Dec 6, 20236 min read
Infusing Cultural Insights In Your Market Research Projects.
By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho
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Whitney Dunlap-Fowler
Aug 18, 20228 min read
Exploring Barriers to Innovation: Part I: America’s Optimism Problem
In a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...
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Whitney Dunlap-Fowler
Jan 1, 20217 min read
America’s Shifting Values and the Future of Branding
America is experiencing a shift in its moral and ethical values and the guiding principals that once shaped its foundation on a digital glob
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Whitney Dunlap-Fowler
Feb 4, 20205 min read
How Conscious Conservatism is Producing the Most Cautious Generation Ever
The youngest members of our society, GenZ, are on track to become one of the most cautiously conservative & modest generations to date...
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Whitney Dunlap-Fowler
Dec 23, 20196 min read
The Great Rebundling
Will the next chapter then be about the gathering & rebundling of these efforts by big business?
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Whitney Dunlap-Fowler
Dec 13, 20196 min read
The Rise of the Anti-Sharing Movement
We’ve become a bipolar generation, marked by a growing element of extreme polarization in some spaces, and a rise in fluidity in others. Our
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Whitney Dunlap-Fowler
Oct 20, 20163 min read
The Invisible Evolution of Blackness: A New Cultural Moment
Increasingly, Black consumers are challenging predetermined life paths and taking it upon themselves to go their own way, rejecting...
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