Brand Strategy.

Exploring the fertility landscape to reposition a fertility startup in a way that guarantees traction and drives investment opportunities.

Identifying larger cultural shifts impacting consumers' perceptions, behaviors and decision making and how they shape the future of the spirits industry beyond today.

Analyzing the death-tech landscape for a start-up company to to identify new ways to stand out and gain market share and seed funding for an innovative end-of-life tech service.

Working with a well known event brand to develop a central brand positioning and architecture framework while helping them understand & connect with their community and innovate new culturally relevant experience solutions to provide down the line.

Assisting an agency with creating a culturally relevant global platform for a new entrant toxin and filler brand in a way that disrupts the marketplace and engages consumers in new and interesting ways.

Developing the brand architecture framework for a successful, high-end salon brand in need of a centralizing north star. Included developing the brand positioning, values, key pillars, brand voice & archetype as well as honing in on target audience benefits and more

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

Decoding a brand positioning idea in order to uncover how meanings of it have shifted overtime while identifying emergent new white space opportunities to inspire brand activation ideas that are in line with culture today and in the future.

An in-depth, mixed method investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Utilizing consumer research & cultural insights to explore new ways to think about direct to consumer retail strategies to ensure relevancy and appeal for a brand seeking to get back in touch with the modern woman of today.