Brand Strategy.

An analysis of internal brand pillars to understand how they show up in the beverage space in order to identify emergent new opportunities to consider leveraging in the future.

An in-depth analysis and exploration of the key archetypes ruling the telecommunications category in order to identify new archetype opportunities for a brand seeking to develop a more consistent but memorable brand voice & tone in the marketplace.

Developing a singular brand voice & tonality for a national wireless brand seeking solutions to become more top of mind for consumers in a rapidly growing and competitive marketplace.

An immersive investigation into how meanings of self-expression have evolved overtime in order to better understand how it comes to life in culture and throughout the jewelry and retail categories.

Connecting with consumers through a series of qualitative and quantitative methods to fully understand who the modern woman of today is, and ultimately what drives her clothing and shopping needs.

An in depth review on how meanings of luxury emerged and shifted over time in the U.S. and Canada in order to serve as foundational learning partnered with a semiotic exploration to identify white space opportunities for emergent brand positioning strategies.

Investigating nuances in how a brand positioning idea like “living life fully” or “thriving” is received & interpreted by various segments in order to understand how the idea is the same, different, or specifically more resonant to different audiences on a global scale.

Decoding the Ready to Eat category in order to map the brand messaging landscape & identify where the saturation in the category exists today in order to understand the future of packaging and messaging in the space.