top of page
Decoding Ethnicity in Finance
A semiotic decoder analyzing how ethnicity is portrayed in finance in order to identify unique opportunities for fresh, new, relevant portrayals in advertising and content creation.
Email for password access.
Semiotics. Multicultural & Creative Strategy. Finance.
Positioning a Medical Aesthetics Brand
Building a global positioning platform for a toxin and filler brand seeking to enter and penetrate the US marketing and working with the creative, copywriting, PR and marketing teams to bring the brand messaging, pack design and more to life.
Email for password access.
Pharma. Beauty. Luxury. Brand & Creative Strategy.
An Immersive Language Study
An in-depth cultural analysis providing strategic guidelines and guardrails to inform the content and programming considerations of a national media company seeking to ensure it evolves it's language parameters for an increasingly diverse mix of young Hispanic viewers.
Email for password access.
Cultural Context. Thought Leadership. Media.
The Evolution of the Creator Economy
A cultural context analysis of the evolution of the creator economy to 1) understand the state of creativity today, 2) identify creator-driven innovation opportunities and 3) provide thought leadership pillars to activate against for a well-known creator brand to utilize and solidify its place as the leader of the category.
Email for password access.
Media. Cultural Context. Creative Strategy. Thought Leadership.
Winning Black Fans in Sports Content & Marketing
Built a "Black Fan Playbook" equipped with guidelines and guardrails for deepening a media brand's relationship with Black audiences after a thorough analysis into the cultural history, lives and experiences of Black sports fans to win back their viewership and loyalty.
Email for password access.
Media. Sports. Multicultural. Creative Strategy.
Decoding Masculinity
Built strategic content pillars to use as thought leadership inputs for a well-known network seeking to be the voice of male viewership with its advertising clients. Examined portrayals of masculinity in ads to identify Residual, Dominant and Emergent portrayals of masculinity and to serve as a key input to the brands' future innovation and programming initiatives targeting male viewers.
Email for password access.
Media. Cultural Strategy. Semiotics.
New Opportunities for Diversity in Portrayals & Storylines In Streaming
Developed a content & programming playbook by decoding Black storytelling across streaming platforms. Identified saturation within the media landscape and determined where new opportunities for emergent storylines and character portrayals exist and built a content strategy to direct the platform's next steps.
Email for password access.
Media. Semiotics. Multicultural Strategy.
Decoding Luxury in North America
An in depth review on how meanings of luxury emerged and shifted over time in the U.S. and Canada and the development of a new positioning, creative and go-to-market strategy for a European based Luxury Atelier seeking to connect more authentically with American consumers.
Email for password access.
Fashion & Retail. Luxury. Cultural Strategy. Brand & Creative Strategy. Semiotics.
An Online Retail Strategy
Positioning a DTC retail brand and developing a detailed a strategic marketing playbook after an in-depth exploration of who the modern woman of today is, what drives her, and what shapes her clothing and shopping needs.
Email for password access.
Fashion & Retail. Brand & Creative Strategy.
Investigating & Substantiating a Total Market Strategy
A thought leadership study on the impact of ethnicity in advertising
Email for password access.
Thought Leadership. Multicultural.
Going Beyond Hair Texture
An in-depth analysis of consumers with natural & curly textured hair to expand beyond antiquated product solutions primarily tied to curl-type in order to focus on larger factors that feed into consumers’ identities and their overall relationships with their hair through the development of rich, complex consumer profiles.
Email for password access.
Beauty. Multicultural Strategy.
Contextualizing American Food Cultures
A deep dive into the world of food in the US to identify rare, exciting and emergent trends in food, beverages, snacking, and restaurant culture.
Email for password access.
Food & Bev. Cultural Context.
Tracking Cultural Shifts in Beauty
An analysis of the larger cultural shifts impacting consumers perceptions, behaviors and purchase decisions on a daily basis coupled with an in-depth look into how these shifts will ultimately will impact the beauty space today and in the future.
Email for password access.
Beauty. Cultural Strategy.
The Modern Home of the Future
A deep dive into the world of “home” to identify how meanings of home have changed, why, and to identify key emergent trends responsible for leading the transformation of the home.
Email for password access.
Home. Cultural Strategy. Innovation. Semiotics.
The Evolution of Identity in America
A contextual analysis of the history of identity formation in the United States in order to understand how it was intentionally shaped, why, and how it’s evolved overtime in order to understand future implications and identify new opportunities to connect with the consumer of tomorrow.
Email for password access.
Tech. Multicultural Strategy. Semiotics.
Telecommunications B2B Branding
A semiotic & competitive analysis of the telecommunications landscape to identify how B2B brands were communicating to consumers, the key archetypes they employed, and areas of opportunity for the client to consider moving forward.
Email for password access.
Telecommunications. Tech. Semiotics.
Global Positioning for Pain Relief
A deep dive into the cultural significance of a central brand positioning idea and the key historical and signified meanings over time may impact how that message is communicated differently across Mexico, Brazil, Italy and the US.
Email for password access.
Pharma. Cultural Strategy.
Exploring Racial Bias in Retail
A cultural context analysis on race in America for a national beauty retailer seeking to better understand the impact of racism, discrimination and unconscious bias in order to pioneer permanent organizational initiatives and category shifts to prevent harmful treatment of employees and guests in retail settings.
Email for password access.
Fashion & Retail. Multicultural Strategy.
Employer Diversity Study
Connecting with qualified aspirational employees of color to understand perceptions around working within and applying to jobs within STEM fields with the goal of creating employer empathy while identifying and eradicating any potential barriers to entry/ unconscious bias.
Email for password access.
Multicultural Strategy.
Decoding Trucks
An in-depth analysis of the evolution of the truck category to understand how meanings of trucks have changed over time, while deciphering how visual and verbal signals have shown up in order to identify key meanings and associations with the category and highlight new ways to connect and resonate with target audiences today and in the years to come.
Email for password access.
Automotive. Cultural Strategy. Semiotics.
Decoding Hip Hop
An analysis on the evolution of hip hop by understanding how it has been expressed in culture throughout history to identify fresh, new messaging opportunities for a brand to connect more authentically to their audience.
Email for password access.
Food & Beverage. Cultural Strategy. Multicultural Strategy. Semiotics.
Decoding Cultures Of Money
An analysis of the evolution of the cultural conversation around money and the impact those shifts have on the decision making habits of consumers today and tomorrow.
Email for password access.
Financial Services. Cultural Strategy. Semiotics.
Contextualizing Black Love
Outlining the history of portrayals of Black love, attraction and appeal in media and its impact on the perceptions of Black consumers and relationships to serve as a thought leadership piece for a well-known television brand.
Email for password access.
Media. Cultural Strategy. Multicultural Strategy.
Brand Archetype Development
An in-depth analysis and exploration of the key archetypes ruling the telecommunications category in order to identify new archetype opportunities for a brand seeking to develop a more consistent but memorable brand voice & tone in the marketplace.
Email for password access.
Telecommunications. Cultural Strategy.
Black Women's Hair Study
An in depth look at the enduring relationship Black women have with their natural hair and an exploration into how it informs their daily experiences, and their product purchase decisions in order to build empathy and create new solutions for their hair-care shopping needs.
Email for password access.
Beauty. Multicultural Strategy.
Black Women in the Workplace Study
A series of conversations with Black women from various levels in their careers with the purpose of gaining a better understanding of their perceived biases and experiences in the workplace and how this informs their day to day engagements with the hope of identifying new opportunities to make the experience more enjoyable.
Email for password access.
Media. Multicultural Strategy.
Black Women in Media Study
An in-depth series of conversations on the topic of real-life vs. media portrayals of Black women with men and women from varied backgrounds in order to understand how Black women are often portrayed in media vs. how they actually wish to be seen in the media landscape.
Email for password access.
Media. Multicultural Strategy.
A Competitive Analysis on Pain Relief
Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.
Email for password access.
Pharma. Brand Strategy. Semiotics.
Back to top
bottom of page