Cultural Context Analysis

An analysis of the energy drink landscape to identify current and emerging trends shaping the way "better for you" comes to life in the category.

An in-depth analysis on the evolution of dancing and dance culture in the US for a global tech brand seeking to reconnect to its consumer of today.

An overview on the evolving state of love, dating and relationships in the US to inform the innovation and positioning strategies for a global dating platform.

Building the brand positioning and identity of a death-tech start-up as well as their marketing and creative strategy for growth. Providing visual & verbal guidelines across content & social media channels, strategic KPIs to measure against and leading their marketing and social media teams as well as the development of all creative & production assets.

Identifying how the idea of "safety" has evolved for women, why and what this means for how they may approach future advancements in tech.

An in-depth cultural analysis providing strategic guidelines and guardrails to inform the content and programming considerations of a national media company seeking to ensure it evolves it's language parameters for an increasingly diverse mix of young Hispanic viewers.

Exploring how macro shifts are shaping the current and future worlds of Gen Alpha to inspire innovation for a national beverage brand.

An analysis on the sustainable beauty category to identify innovative solutions coming to market and determine how shifts in the marketplace are shaping GenZ's mindsets on the beauty category.

A deep dive into the world of food in the US to identify rare, exciting and emergent trends in food, beverages, snacking, and restaurant culture.

A deep look into the world of sleep to identify the key cultural shifts shaping how consumers think about sleep and the emergent innovations leading the space into the future.

A cultural context analysis of the evolution of the creator economy to 1) understand the state of creativity today, 2) identify creator-driven innovation opportunities and 3) provide thought leadership pillars to activate against for a well-known creator brand to utilize and solidify its place as the leader of the category.

An analysis of the evolution of the cultural conversation around money and the impact those shifts have on the decision making habits of consumers today and tomorrow.

Identifying, contextualizing and examining the conscious and unconscious drivers informing how Black style has evolved within fashion, beauty, grooming and home décor through multi-layered cultural context, qualitative & cultural strategy methodologies.

A deeply rich analysis on the history of luxury in Western Europe and how it came to be, with an emphasis on how it is specifically different from American luxury and what that means for luxury brands desiring to activate in new and interesting ways in Europe.

A deep dive into the cultural significance of a central brand positioning idea and the key historical and signified meanings over time may impact how that message is communicated differently across Mexico, Brazil, Italy and the US.

An analysis of the larger cultural shifts impacting consumers perceptions, behaviors and purchase decisions on a daily basis coupled with an in-depth look into how these shifts will ultimately will impact the beauty space today and in the future.

An in depth look at the enduring relationship Black women have with their natural hair and an exploration into how it informs their daily experiences, and their product purchase decisions in order to build empathy and create new solutions for their hair-care shopping needs.

Tracing the historical practices of stereotyped, underrepresented and tokenized representation of multicultural audiences and the long lasting harmful effects of doing so in order to provide marketing guidelines and guardrails for how to execute multicultural strategies successfully.

A semiotic and cultural context analysis on the evolution of Blackness and Black identity to identify how it will emerge in the future and to illustrate the best ways to connect with the Black Millennials and emerging generations.

Outlining the history of portrayals of Black love, attraction and appeal in media and its impact on the perceptions of Black consumers and relationships to serve as a thought leadership piece for a well-known television brand.