Research Methodologies.
Cultural Strategy.
Culture exists at the heart of all good, future-proof brand strategies. This is why we focus on highlighting the broad cultural forces impacting consumers’ perceptions, behaviors and purchase decisions while uncovering fresh new white space opportunities to inspire client activations & innovation strategies.
Key product offerings:
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Brand Messaging Semiotic Decoders
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Industry & Category Semiotic Decoders
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Competitive Landscape Analysis
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Future Trends Scoping
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Emergent Trends & Innovation Pipeline Planning
Innovations in Comfort
Automotive. Cultural Strategy. Innovation. Semiotics.
Decoding the world of comfort, what it means today, and how it might be different from the past as well as the identification of any emerging trends for brands to leverage for their innovation pipelines.
The Modern Home of the Future
Home. Cultural Strategy. Innovation. Semiotics.
A deep dive into the world of “home” to identify how meanings of home have changed, why, and to identify key emergent trends responsible for leading the transformation of the home.
The Future of Automotive Luxury
Automotive. Cultural Strategy.
An emergent opportunity analysis of the tech and innovation space to develop thought leadership and innovation for a leading automotive brand.
Decoding Masculinity
Media. Cultural Strategy. Semiotics.
Investigating the media landscape of commercials in order to better understand which portrayals of men in advertising were dominating the media landscape and how that may have contradicted with the portrayals real men actually wished to see more of.
Decoding Luxury in North America
Fashion & Retail. Luxury. Cultural Strategy. Brand Strategy. Semiotics.
An in depth review on how meanings of luxury emerged and shifted over time in the U.S. and Canada in order to serve as foundational learning partnered with a semiotic exploration to identify white space opportunities for emergent brand positioning strategies.
Decoding Hip Hop
Food & Beverage. Cultural Strategy. Multicultural Strategy. Semiotics.
An analysis on the evolution of hip hop by understanding how it has been expressed in culture throughout history to identify fresh, new messaging opportunities for a brand to connect more authentically to their audience.
Decoding Trucks
Automotive. Cultural Strategy. Semiotics.
An in-depth analysis of the evolution of the truck category to understand how meanings of trucks have changed over time, while deciphering how visual and verbal signals have shown up in order to identify key meanings and associations with the category and highlight new ways to connect and resonate with target audiences today and in the years to come.
