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E3 TREND ANALYSIS EXAMPLES

Identification of significant signs and signals in a category or prioritized

subject matter to determine which trends are Emerging, Evolving or Expiring.

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Additional Articles

What Becomes of a Society with no Memory?

Building a Singles Inclusive World

Infusing Cultural Insights, Semiotics In Your Market Research Projects

Infusing Cultural Insights In Your Market Research Projects

Cultural Insights In Your Research Approaches- End Goal #1

Cultural Insights In Your Research Approaches- End Goal #2

Cultural Insights In Your Research Approaches- End Goal #3

Cultural Insights In Your Research Approaches- End Goal #4

Generation Change Theory and Market Research

Imagining a More Familiar Future

Dilemma of Diversity in Market Research

The Chicken & Egg Dilemma of Diversity in Market Research

Barriers to Innovation: Part I: America’s Optimism Problem

Barriers to Innovation, Part II: Looking for Genius in all the Wrong Places

Barriers to Innovation Part III: Risk Aversion

When Everyone Wants to be a Brand, Why Would Anyone Want to be a Market Researcher?

When Every Brand Wants to Be A Hero

Market Research's Identity Problem

The Reluctant Researcher

A Diversity Tool for Market Research and Insights Professionals

The Case for Cultivating More Black & Brown Semioticians

The Predictable Cycle of Diversity and Inclusion Initiatives

WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR

On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit?

Part IV: Cultural Insights vs. Multicultural Insights

Part III: Tapping into Cultural Insights for Futurecasting

Part II: Utilizing Semiotics for Your Business

Part I: Understanding the Past to Inform a Better Way Forward

How Conscious Conservatism is Producing the Most Cautious Generation Ever

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