Multi- cultural Strategy

An in depth look at the enduring relationship Black women have with their natural hair and an exploration into how it informs their daily experiences, and their product purchase decisions in order to build empathy and create new solutions for their hair-care shopping needs.

Tracing the historical practices of stereotyped, underrepresented and tokenized representation of multicultural audiences and the long lasting harmful effects of doing so in order to provide marketing guidelines and guardrails for how to execute multicultural strategies successfully.

A semiotic and cultural context analysis on the evolution of Blackness and Black identity to identify how it will emerge in the future and to illustrate the best ways to connect with the Black Millennials and emerging generations.

Connecting with qualified aspirational employees of color to understand perceptions around working within and applying to jobs within STEM fields with the goal of creating employer empathy while identifying and eradicating any potential barriers to entry/ unconscious bias.

Outlining the history of portrayals of Black love, attraction and appeal in media and its impact on the perceptions of Black consumers and relationships to serve as a thought leadership piece for a well-known television brand.

A contextual analysis of the history of identity formation in the United States in order to understand how it was intentionally shaped, why, and how it’s evolved overtime in order to understand future implications and identify new opportunities to connect with the consumer of tomorrow.

A cultural context analysis on race in America for a national beauty retailer seeking to better understand the impact of racism, discrimination and unconscious bias in order to pioneer permanent organizational initiatives and category shifts to prevent harmful treatment of employees and guests in retail settings.

An analysis on the evolution of hip hop by understanding how it has been expressed in culture throughout history to identify fresh, new messaging opportunities for a brand to connect more authentically to their audience.

An in-depth analysis of consumers with natural & curly textured hair to expand beyond antiquated product solutions primarily tied to curl-type in order to focus on larger factors that feed into consumers’ identities and their overall relationships with their hair through the development of rich, complex consumer profiles.