Pharma.

Contextualizing the state of inflammation in India, the US and Germany and analyzing the coded messages in products & services positioned to alleviate it for an oral care brand.

A deep look into the world of sleep to identify the key cultural shifts shaping how consumers think about sleep and the emergent innovations leading the space into the future.

Building a global positioning platform for a toxin and filler brand seeking to enter and penetrate the US marketing and working with the creative, copywriting, PR and marketing teams to bring the brand messaging, pack design and more to life.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

A deep dive into the cultural significance of a central brand positioning idea and the key historical and signified meanings over time may impact how that message is communicated differently across Mexico, Brazil, Italy and the US.

Investigating nuances in how a brand positioning idea like “living life fully” or “thriving” is received & interpreted by various segments in order to understand how the idea is the same, different, or specifically more resonant to different audiences on a global scale.